Primitive Skateboards originated in 2008 when Paul Rodriguez, Heath Brinkley, Jay Partow, and Jubal Jones formed Primitive, a skateboard and clothing store located in Encino, California. Paul quit his board sponsor Plan B, wanting more control over his career, he printed and sold a limited run of 500 gold foil Primitive decks, and due to the positive response decided to start a board company.

Ten months after he departed Plan B, Primitive Skateboards was officially formed on April 10th 2014. The team consisted of Paul Rodriguez, with Nick Tucker and Carlos Ribeiro as amateurs. Since 2014 Primitive has gone on to become one of the biggest brands in skateboarding, boasting a very impressive roster of some of the best in the world.

Primitive’s current pro team features Paul Rodriguez, Tiago Lemos, Carlos Ribeiro, Wade Desarmo, JB Gillet, Franky Villani, Trent McClung, Diego Najera, Nick Tucker, Brian Peacock, Bastien Salabanzi, and Devine Calloway. Their amateur ranks includes Robert Neal, Tre Williams and Marek Zaprazny.

Primitive have released several videos including The Opal Promo, The Pendleton Zoo, Massif London, and more recently, Testing. As well as several individual parts from their mass of team riders.

They have released collaborations with the likes of Biggie Smalls, 2Pac, Rick and Morty, and Dragonball Z.